In part one of a two part special, we’re pairing up the founder and CEO of Firef.ly with one of his investors. Lindsey Grossman works within the Small Business Group at Intuit, and she recently invested in Firef.ly via the crowdfunding platform Seedrs.
Although already an acquaintance of Chad (the founder of Firef.ly) Lindsey wasn’t immediately convinced, and it was only after a number of conversations with Chad that she decided to commit. Chad has already interviewed with Breaking Biz on his experiences raising startup capital using Seedrs.
In this episode we’ll find out:
- What made Lindsey decide to invest in Firef.ly.
- What her original doubts were before investing.
We’ll also hear the warning given to most startups in the travel sector- advice Chad chose to ignore! A summary of the questions Lindsey asks in this episode can be found below:
What’s the story behind the ‘dot’ in the Firef.ly name?
How are you thinking about the product experience and what stage is the app currently at?
How do the maps in Firef.ly work? (we’ll hear about why Chad has opted to move away from Google Maps)
Editorial content- are you leveraging tools (i.e. TripAdvisor) , how will a user see content within the app?
Will you be partnering with content companies in the travel sector?
How do you build the relationships with travel writers and bloggers?
How do you decide when you need to expand?
If you have a startup and would like even more tips on crowdfunding success, check out this interview with Heather Delaney from Dynamo PR.