Jordan has always had an entrepreneurial mindset, whether that involved selling on eBay or to his friends at school. That kind of salesmanship still can’t prepare you for setting up a gym wear brand from scratch, and negotiating with manufacturers in countries such as Turkey, China and Pakistan.
“I couldn’t really be in a job where there’s a cap on salary.”
Find out how Jordan used a method as simple as Instagram in order to build up a mailing list before he had anything to sell, as well as how many email addresses he collected before he felt the list was big enough to launch his brand.
In this interview Jordan goes through the steps that he took to set up and grow Muscle Monkey to the brand it is today and we learn about what his typical day can look like (hint, there isn’t one) as well as the ins and outs of sourcing products from factories and the problems that can pop up as a result.
“What I love about business is you can earn as much as you like, it’s down to how successful you become.”
If you’re interested in setting up a retail based small business, you may find the below interviews interesting:
- ‘Fail Early And Fail Cheaply’ with Bartaile co-founder Amina Belouizdad
- Why I Quit My Dream Job At Google To Launch A Marijuana Business