How Reverse Culture Shock Made Ben Kneppers A Sustainability Warrior

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Ben Knep­pers co-​​founded Bureo with an eye toward reducing plastic pol­lu­tion in the ocean—specifically, dis­carded fishing nets. The com­pany designs and man­u­fac­tures sus­tain­able skate­boards and launched a col­lec­tion and recy­cling pro­gram in Chile called Net Pos­i­tiva that part­ners with local fish­ermen. To date, more than 50 tons of dis­carded nets have been pulled from the ocean and beaches.

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In this interview you’ll hear all about Ben’s journey from living in a friends closet through the financial crisis, different jobs in different countries, to where he’s ended up. This interview does not follow the more ‘normal’ path of someone wanted to work for themselves and finding a way to leave their office job.

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“The world is in a very critical state right now”

Some of the things we discuss include:

  • Building relationships with low income communities that are traditionally suspicious of NGO’s (broken promises)
  • Reverse Culture Shock and the impact it had on Ben
  • Where Ben digs deep for inspiration
  • The core values Ben feels all businesses should follow

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