In this episode we welcome the founder of Divorceify, Sonia Queralt. Divorceify is a multi-disciplinary concierge service that provides customized coaching, strong support, resources, and organization to those who feel overwhelmed by the logistics and shock of the divorce process. Additionally, Divorceify is streamlining the divorce process with technology and proven methodology focused around improving outcomes for individuals and attorneys.
Why did you decide to start your own business?
I decided to start my business because after practicing as a divorce attorney, I saw a lot of inefficiencies in the divorce process. I not only saw it from a client perspective but I also saw it from an attorney perspective, and I knew that there had to be a way to streamline resources and make the process a lot easier for people to navigate using technology.
Divorcify is now developing technology to become a mobile application in order to streamline resources for attorneys and clients alike, and facilitate the relationship between attorneys and clients. The goal is to reduce legal fees and make the process easier for everyone involved.
What are the most important lessons you’ve learned?
Quite a few. Number one, never give up. Number two, don’t be scared of change. Number three, talk to people. Really get out there and talk to people. Not only about your idea but about the problem you’re looking to solve, validation is extremely important. Be open to feedback, be open to criticism and when somebody tells you ‘no’, figure out another way.
How do you manage the stress of running a business?
It’s day to day. I really believe in Divorcify, I believe in its mission and I believe in its ability to revolutionise an industry. That keeps me going and keeps me sane, so when there are those crazy moments I come back to the centre and balance. I believe in what this can do, and as crazy and stressful as days can be there is a light at the end of the tunnel. When you’re working on what your most passionate about, all the stress seems worth it.
What does success look like to you?
Two fold. One, being able to help as many people through such a traumatic process as a divorce as possible, and number two, my ability to be able to work from any location and be able to help people all around the country and all around the world in some capacity.