‘The Challenge Is Understanding What People Actually Need’ – Business Lessons from an iOS Consultant

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How does it feel to continuously launch new business ideas and see them fail? Not great, of course, but this interviewee demonstrates the value of putting in that extra bit of work called research. Researching your audience ahead of a launch is one of the most important things you can do, yet so many people decide to skip it, preferring instead to assume that people are ready to buy what they’re selling.

matteoprofile

Matteo has been a freelance iOS developer for 10 years, and now makes a full time living helping iOS beginners to understand how the platform works and how they can make apps for themselves. In fact, Matteo had tried releasing his own apps in the past, with a simple mission statement:

‘If we only get 1% of the market, we’re going to make a lot of money’

The problem was, he didn’t understand just how hard it was to get even 1% of the market, let alone the fact that the Apple app store is not a marketing platform, merely a distribution platform.

So what did he do?

He spent a month online simply researching, scrolling through comments, Amazon reviews, Reddit threads in order to understand what problem he could actually help to solve.

‘The challenge is understanding what people actually need.’

‘It’s not easy, it’s not fast and it’s boring.’

Matteo continued by writing long and detailed articles for his blog, emailing his subscribers and asking them questions. This process took another four months.

We also discuss the art and science of using landing pages, copywriting and the most naive mistake he made in business. Enjoy!

  • If you’re interested in benefitting from Matteo’s many years of iOS Development then check out his website.
  • We also have a section of the website dedicated to Mobile App Development which you can find here.

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