After establishing an online business with 1:1 coaching, Nagina Abdullah was looking for a way to scale and serve more people at once. She created a 10-week online group program which was designed to share information through a web portal and a live Q&A on a weekly group call.
Nagina followed all the steps for a launch: She created a sales page, planned an elaborate 5-day challenge, created content for a 60-minute webinar, and crafted a 5-day email sales funnel. But nobody took the bait.
There were no sales.
In this interview, Nagina walks us through the basic errors that she made and that people all over the world continue to make today as they try and create big profits online.
From failure to success!
Throughout the interview we reflect on the initial mistakes Nagina made that cost her thousands of dollars and countless hours of her time. By adjusting her process and finding the right mentors, Nagina discovered valuable ideas around the psychology of selling and how important it is to really understand the needs of her future customers.
The best part is, the basic steps could not be more simple. Many of us come up with countless business ideas that seem so right in our own head, only to discover that when we offer it to the world, no one seems to be interested.
As a student of the fantastic online learning program, Zero To Launch, Nagina started to learn the value of spending enough time on research and embracing process instead of raw emotion.
Control your emotions and embrace the power of process!
There may be some of you who would prefer to find another website which gives you the comfortable advice of following your passion (and then everything will be okay).
If you’re interested to learn why ‘passion’ might not be the answer to your troubles, then check out this interview with best selling author and Professor, Cal Newport.
Nagina isn’t the first or last entrepreneur to get over excited and launch a business to the sound of crickets….
Bryce Conway (another student of Zero To Launch) experienced the same feeling when he launched his travel hacking e-book. By adopting a more methodical approach, Bryce was able to make thousands of dollars in his sleep.
Enjoy the interview, and if you’d like to take advantage of Nagina’s special free gift for Breaking Biz listeners (delicious fat burning recipes) then you can find it here!
Music at the beginning of this episode comes from Ehrling.